ei News Archive
31 January 2007
Corporate Biography – Editorial Intelligence
"e.i provides a bridge between two media worlds….clever and serious"
A.C Grayling, Professor of Philosophy, Birkbeck College
Editorial Intelligence – or e.i – is the media business which was the first to identify the media prominence of ‘The Commentariat’ – the world of newspaper and blog comment and opinion which influences not only the dynamics of the various debates, but also the shape and direction of surrounding policy, legislation and public opinion.
Brainchild of communications expert Julia Hobsbawm, e.i has established itself in just a year to become the portal to The Commentariat through providing analysis, research and training as well as a thriving publishing and networking business for corporate, government and non profit clients.
Says Hobsbawm “ei was born in response to the rising power of the ‘Commentariat’ and a frustration that there was no intelligence on the market that can help make sense of the trajectory of opinion forming.”
Editorial Intelligence brings together on its board and through a stellar group of advisers and contributing editors in London and New York some of the finest minds in business, policy and politics, journalism and public relations.
e.i’s board comprises Charlie Burgess, former Managing Editor of The Independent; Neil Stewart of Neil Stewart Associates; and Derek Wyatt MP, Chair, All-Party Parliamentary Group on the Internet.
The full list of e.i advisers and contributing editors which is updated regularly is on www.editorialintelligence.com but ranges from columnist and broadcaster Yasmin Alibhai Brown of The Independent and Evening Standard, former editor of the Daily Express Susan Douglas; Daniel Finkelstein, Comment Editor of The Times and editor of the Times’ Comment Central to John Lloyd, Director of the Oxford Reuters Institute for the Study of Journalism and Stefan Stern of the Financial Times. e.i also enlists the advice of senior movers and shakers in PR and corporate communications such as CEO of Weber Shandwick, Colin Byrne, Ian Wright, Corporate Relations Director DIAGEO; Matt Peacock, Director of Communications, Ofcom as well as George Soros’s head of Communications Michael Vachon.
e.i services and products
- Online analytics, capturing, digesting and analysing issues covered by the top 1000 commentators in print and blogs, logged on a proprietary system searchable by all key variables.
- Bespoke research and analysis giving insight into how issues enter into and play through the Commentariat.
- e.i Daily Briefing delivers a snapshot analysis of key topics daily by 9am with summaries of who is saying what, when.
- Networking Insight Club, a monthly forum with opinion formers and decision makers enabling clients to understand who is setting the agenda and where the debate is heading.
Speaker Biographies
Julia Hobsbawm
Julia Hobsbawm, e.i’s founder and Chief Executive is London’s first professor of public relations. She is the editor of the essay collection ‘Where the Truth Lies: Trust and Morality in PR and Journalism’.
Julia has appeared on BBC, ITV, Bloomberg and Sky and has written for the Times, The Guardian, Independent, Prospect, New Statesman, Spectator and PR Week.
Charlie Burgess
Charlie Burgess, shareholder and Editorial Director, joined e.i from The Independent where he was Managing Editor. He has had a thirty year career in national newspapers. He plays a key role in client workshops alongside e.i contributing editor Stefan Stern of the FT.
Neil Stewart
Neil Stewart – shareholder and director, who organised in a single 24 hour period events with both David Cameron and Tony Blair in January 2007 – used to run Neil Kinnock’s office and worked closely with Charles Clarke MP in consulting before starting the successful events business Neil Stewart Associates.
Derek Wyatt MP
Derek Wyatt, shareholder and director is a founder of the Oxford Internet Institute who celebrates a decade in 2007 as Chair of the All Party Parliamentary Internet Group. He has put new media at the heart of his communication with and on behalf of constituents. He drive e.i’s developments generally and with new media in particular.
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