Special Offer for PR Week Readers PR Week has come together with Editorial Intelligence, the highly regarded media data and analysis firm that specialises in the world of print and online comment - ‘The Commentariat’. Every day e.i’s team of dedicated journalists produces summaries of every major UK commentator and distribute these to clients under nine key topics which match government departments. In addition, it provides a daily digest of commentary and opinion, condensing all editorial into a single quick-read by email. These allow e.i’s clients to gauge daily the way the world of comment is changing, helping communications professionals better understand the way issues are evolving and predict more closely how opinion is being shaped. This wealth of data stored by e.i, including extensive profiles of hundreds of key commentators, allows it to provide clients with more detailed reports of how particularly issues are playing out amongst the commentariat, and to track that over time. This is a vital service to those aspiring to manage complex issues in the media. Now e.i and PR Week have come together to provide two special offers to PR Week readers: one for the individual communications professional, and one more suited to in-house or agency teams. e.i/PR Week Comment Club Membership This allows individuals to join a unique club at special rates that allows members to receive:
The e.i/PR Week comment Club Membership is offered to PR Week readers at the specially discounted rate of £400 plus VAT per person per annum.
Or contact us to request a free trial. e.i/PR Week Opinion Snapshot Service A thorough understanding of what is being said by the commentariat on a particular issue is vital for communications professionals – whether they are about to pitch for a new bit of business, or handling an existing issue that is developing in new ways. While analysing pure news coverage can be done relatively easily and quickly by looking at headlines, with commentary it can be much more time-consuming: arguments are not rehearsed over one sentence or conclusions reached in a headline: thousands and thousands of words will need to be read to understand the development of opinion. Fortunately, e.i has already done that reading for you and our analysts can provide a quick snapshot of opinion on any issue at any time, be it climate change or obesity, short-selling or political perceptions. The e.i/PR Week Opinion Snapshot Service is unique to readers of PR week at a cost of £2,500 plus VAT per Snapshot which covers six months’ of coverage and a list of 5-10 commentators plus profiles – all within 3 working days of commission.
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"Editorial intelligence is invaluable for time poor, information hungry people like me who benefit from an intelligent overview of our editorial commentary on a daily basis. It contributes well to ensuring both our own teams and our clients enjoy topical and relevant news and opinion insight and helps them be smart!" “Consistently very, very high quality events that repeatedly unearth new insight.” Chris Jones, Partner, Blue Rubicon, PR Week’s Consultancy of the Year 2007/08 “Every major issue facing world class companies is now remarked upon not just by newsmakers but by commentators, who Editorial Intelligence calls ‘The Commentariat’. We keep abreast of them because the commentators in print and online keep abreast of us.” Peter Morgan, Group Communications Director, BT “Editorial Intelligence is the smartest way to keep up with the world of comment.” “EI makes me feel like I never leave the core of the great London media debate even when I am on the road.” Tom Glocer, Chief Executive, Thomson Reuters “Editorial Intelligence offers indispensable snapshots on the political commentary in the UK.” Sidney Blumenthal, former adviser to President Clinton; commentator, The Guardian "No-one else does what ei does with stakeholder networking and media insight." “Editorial Intelligence combines unique media data with superb networking and training.” Polly Rance, Head of Media and External Relations, London Borough of Hackney “I have never been to one of your events without meeting a group of interesting people.”
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