e.i Topic Tracker Reports

How do you track opinion and find out how policy is shaping and being shaped by key commentators in the media?

Our bespoke ‘Topic Tracker’ service can track the way in which any particular topic of relevance has ‘played’ through the Commentariat and can provide actual analysis of how often and how a subject has been commented on, drawing on our archive of 50,000 comment summaries, plus contextual political analysis about how the comment has been accompanied by activity in parliament, think tanks, key universities and other stakeholder groups.

Clients commission this research to both inform them fully of the media landscape in a way which simple media metrics cannot, but also to begin a communications strategy which engages directly with the individuals who our research shows will – whether you like it or not – in all probability cover your topic or organisation in the context of a particular debate.

The ‘Topic Tracker’ service is entirely bespoke and costs vary depending on client requirements. To find out more and to view a ‘snapshot’ please follow the links below.