We understand the Commentariat, and how to work with them, better than other organisations.
We run training workshops for in-house PR teams, firstly looking at what ‘the commentariat’
actually is and how they influence public opinion and government policy. They provide great
insight into why the commentariat matters with current case studies, what happens when an
issue ‘explodes’, good and bad pitching, how to map the media in a cost and time-effective
way and how to build-in successful networking that works.These feature a key commentator such as
Stefan Stern of the FT, David Seymour of the Daily Mail or Zoe Williams of The Guardian talking to you
about the practicalities of pitching to them and what they choose to cover and why.
Workshops are held at London’s Soho House every month and are led by e.i Editor Sophie Radice
and Editorial Director, Charlie Burgess, who is former Managing Editor of The Independent.
The next workshop dates are 23rd May (2-5pm) and 21st June (9-12).
Please contact us to find out more.