e.i was established to create a definitive portal to the Commentariat
– the word coined by us to describe the world of comment and opinion which
has increasing influence, not only on “the debate” but the shape and
direction of policy, legislation and public opinion.
e.i provides services (which can be subscribed to separately) which help you
to understand, predict and navigate the Commentariat.
See our clients
In-house and agency media teams, media forward planning desks and anyone
needing to know who’s who amongst the right writers use e.i’s
online proprietary system of profiles covering 800 of the most influential
commentators in UK print and global online media. Find out What they write,
when they write and their trademark style. Track and monitor digests of
everything by the most read commentators as it is written in e.i’s
daily searchable archive.
Run as standalone sessions or as part of e.i’s online analytics, our
training and development workshop for PR agencies and in-house PR teams help
them to develop focused strategies for talking to the Commentariat in a way
which work for all concerned. With case studies and guest sessions by key
columnists such as Stefan Stern of the FT.
e.i runs over fifteen events a year through our Insight Club to provide informative,
lively debates which encourage networking with a distinct group of individuals
gathered to discuss topics ranging from Climate Change to Pensions, Politics Online
to Private Equity, Innovation and Afghanistan. Our sponsors and partners include The
Times, Sky News, PR Week, Climate Change Capital, Friends Provident, Reuters, NESTA
and the Financial Times.
For time-pressed executives, politicians and policy makers and media forward
planning desks e.i’s Daily Briefing will provide an overnight digest and
analysis of what all the Commentariat is saying, bringing you the most
commented topics amongst leader and op-ed columns and key blogs alike.
Available by 9.00am.
Global corporations, PR teams and media agencies, charities and government
departments commission e.i to track which writers in the Commentariat cover
specific topics over time. The e.i team delivers insight into how relevant
issues are propelled into and then ‘play’ through the
Commentariat and affect policy and public opinion.
Since our launch e.i has podcast all our events. From March
2007 we add a visual element to our downloads: e.i TV in which Chief Executive
Julia Hobsbawm interviews a selection of key commentators in the media and public
life about the key issues of the day. Watch out for edited highlights of: Noreena Hertz,
Bruce Anderson of The Independent, Martin Bright of the New Statesman, and Mary
Riddell of The Independent.